About the Brand
ASICS is a global sportswear brand recognised for its commitment to performance, innovation, and comfort. Originating from Japan, the brand is trusted by athletes worldwide and continues to inspire movement through high-quality footwear, apparel, and accessories designed for both everyday and competitive use.
Challenge
To accelerate digital growth in Indonesia, ASICS needed to unify marketplace and website operations while efficiently managing demand surges from high-interest product launches. The brand also sought to evolve live streaming, from occasional activity into a structured, conversion-led channel capable of strengthening long-term consumer engagement.
Our Approach
ASICS utilised SIRCLO Commerce to integrate and manage end-to-end e-commerce operations across leading marketplaces and the official website. This included storefront optimisation, launch-readiness preparation, surge-stock handling, and O2O initiatives that reinforced sustained website conversion.
To enhance real-time engagement, ASICS extended its collaboration to include SIRCLO StreamLab, shifting from ad-hoc livestreams to a consistent live-commerce programme reaching up to 120 hours per month. Supported by exclusive promotions, interactive formats, and a dedicated host, the brand built a steady presence that strengthened audience connection and improved overall livestream performance.
The Result
Year-on-Year GMV growth across marketplaces and the official website in 2025 vs. 2024.
increase in orders driven by consistent live-commerce activation.