Recognising the influential impact of livestreaming activations, Philips leveraged the dynamic capabilities of SIRCLO Commerce and SIRCLO StreamLab to boost its online engagement. This collaboration led to a significant, sustained month-by-month increase in sales. With SIRCLO’s strategic support, Philips has not only enhanced its digital footprint, but also expanded its presence across major e-commerce platforms, including Shopee, Tokopedia, Lazada, Blibli, Zalora, TikTok Shop, Bukalapak, Orami, and 9to9.