During the 12.12 Harbolnas in 2024, we achieved new milestones, showcasing how brands can effectively connect with consumers during one of the year’s largest online shopping events.

• An 8-fold surge in sales highlighted the value of strategic planning.

• Over 200 hours of live streaming demonstrated the power of interactive content.

• The peak activity between 8 and 9 PM reflected the importance of timing to maximize impact.

This year’s event underscored how innovation, insights, and thoughtful strategies drive lasting success in the e-commerce landscape.