Live commerce is transforming F&B retail, reshaping shopping habits and strengthening brand connections.

Key Consumer Trends

• Consumers spend IDR 60,000 per transaction, highlighting affordability.

• Nearly 50% of transactions occur during payday week, ideal for promotions.

• Bundle packs and collagen-based products are trending among consumers.

Impact on Engagement

• Top videos surpass 40M views, tripling cinema audiences.

• Leading streamers earn over IDR 500M in 20 hours.

Merchant Growth

• Over 2,900 merchants now active, over 7x malls in Indonesia.

Live commerce is now central to F&B retail, offering unmatched growth opportunities.