In Indonesia, pay day isn’t just a date— it’s a nationwide shopping frenzy that transforms e-commerce platforms into bustling marketplaces.
Key Insights on Pay Day Shopping
Sales double on payday and triple on the 25th, driven by exclusive deals.
Peak shopping hours are 8–10 PM, with a secondary surge at noon, key times for brands.
Beauty, Home & Living, and Mum & Baby items dominate purchases, reflecting consumer priorities.
Payday is a cultural phenomenon, offering brands prime opportunities to engage and thrive in Indonesia’s e-commerce market.
