Over the past six monts, live streaming has emerged as the leading driver of GMV on TikTok Shop, reshaping how consumers shop and interact with brands online
Consumers are three times more likely to engage with live streams than static content, highlighting its appeal.
Live streaming generates nearly twice the revenue of traditional product pages, proving its sales power.
Accounting for 47.4% of TikTok Shop’s GMV, live streaming surpassed short videos (27.26%) and product pages (25.34%).
This data shows how live commerce revolutionising e-commerce, boosting sales and creating impactful shopping experiences.
