JAKARTA, 7 October 2021 – E-commerce enabler SIRCLO welcomed Triawan Munaf and Maurits Lalisang to its leadership team as commissioners.

Triawan and Maurits joined SIRCLO to support the development of its technology capabilities and accelerate the digitalisation of both SMEs and enterprise businesses across Indonesia. Brian Marshal, Founder and CEO of SIRCLO, expressed his pride and appreciation in welcoming two experienced business leaders who had contributed to the advancement of Indonesian businesses for more than three decades.

“As leaders behind the growth of major businesses in Indonesia, Mr Triawan and Mr Maurits share SIRCLO’s vision of helping business owners adapt and transition into the digital ecosystem through an omnichannel approach,” said Brian. “There is a great deal we can learn from both of them as we work to broaden SIRCLO’s positive social and economic impact in supporting business growth through e-commerce, from SMEs to enterprise businesses. Together, we hope to build a sustainable company that can help strengthen the foundations of Indonesia’s digital economy and contribute to the country’s future economic growth.”

Triawan Munaf is a prominent Indonesian figure and entrepreneur with a longstanding background in the creative industry. As the former President Commissioner of PT Garuda Indonesia Tbk. and former Head of the Creative Economy Agency (BEKRAF), his commitment to advancing Indonesia’s technology industry was further reflected in his appointment as a Venture Advisor at East Ventures in February 2020. More recently, he was also appointed President Commissioner and Independent Commissioner of PT Aviasi Pariwisata Indonesia Tbk.

Sharing SIRCLO’s mission to help Indonesian entrepreneurs grow, Triawan Munaf said, “The need for digital transformation has become increasingly unavoidable for businesses of all sizes, particularly SMEs, which are a key driver of Indonesia’s economy. I have seen how SIRCLO has supported this segment through a range of initiatives and solutions, and I believe the capabilities SIRCLO has today can help accelerate SME growth exponentially. I am excited to join SIRCLO because this aligns with my vision of increasing the value generated across various subsectors of the creative economy, where the majority of businesses are SMEs.”

Committed to supporting SIRCLO’s continued growth, Maurits Lalisang brought four decades of leadership experience, including 11 years as CEO and six years as President Commissioner of PT Unilever Indonesia Tbk., one of Indonesia’s leading multinational companies. Through a range of strategic initiatives and innovations, he helped strengthen Unilever’s position as a market leader in the Fast-Moving Consumer Goods (FMCG) industry. At the time, he also served as President Commissioner of PT Multi Bintang Indonesia Tbk., Commissioner of PT ICI Paints Indonesia, Commissioner of PT Deltomed Laboratories, and Partner at Saratoga Group, an active investment company in Indonesia.

Strengthening his support for an e-commerce industry that had grown rapidly over the previous two years, Maurits said, “I am very proud of SIRCLO’s presence as an e-commerce solutions startup that can strengthen both the SME and enterprise sectors, which will make an important contribution to Indonesia’s economic growth. I am grateful for the opportunity to be part of SIRCLO’s continued business development. I am optimistic that SIRCLO can become an increasingly valuable and sustainable company, both as a business and through its contribution to Indonesia’s economy.”

Since its establishment in 2013, SIRCLO had continued to adapt to Indonesia’s evolving e-commerce landscape and its various challenges. At the time, SIRCLO provided business owners with end-to-end e-commerce enablement services, collaborated with multiple marketplaces, developed social commerce channels, and supported enterprise-scale clients. By that year, SIRCLO had helped more than 100,000 brands sell online, ranging from individual entrepreneurs and SMEs to large enterprises.

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About SIRCLO

Founded in 2013, SIRCLO is a leading e-commerce solutions company in Indonesia that helps brands sell online. SIRCLO’s solutions are divided into two main categories: Entrepreneur and Enterprise. Under the Entrepreneur category, SIRCLO offers SIRCLO Store, an online store management dashboard that enables SMEs to sell across multiple platforms, including websites, marketplaces, and chat commerce; as well as IbuSibuk, a community empowerment solution that enables mothers to become Key Opinion Leaders (KOLs), micro-influencers, and resellers. For enterprise businesses, SIRCLO provides e-commerce enablement services through SIRCLO Commerce; omnichannel technology development solutions through ICUBE by SIRCLO; Sooplai, a B2B2C platform that supplies mother and baby products to retail stores; and Orami, a parenting platform that combines Commerce, Content, and Community within a single ecosystem.

SIRCLO had supported more than 100,000 brands in growing their businesses online. Its solutions were trusted by local brands including ATS The Label, Evete Naturals, Namaste Organic, This Is April, and Heytimmy Kidswear, as well as multinational brands such as Unilever, Reckitt, KAO, L’Oréal, and Levi’s. At the time, SIRCLO was headquartered at Green Office Park 1, The Breeze, BSD, Serpong, and had 1,000 employees, with representatives based in Jakarta, Bekasi, Bandung, Yogyakarta, and Surabaya.

For more information about SIRCLO, visit www.sirclo.com.