Tangerang, 14 December 2017 – Looking for something to do this weekend? SIRCLO is hosting the first-ever Oh My Daring!, taking place from Friday to Sunday, 15–17 December 2017, from 10:00 a.m. to 6:00 p.m. daily at Gedung Olveh in Jakarta’s Old Town.

The initiative was developed by SIRCLO, a company that supports local brands by building e-commerce websites, together with several business owners who had faced challenges in encouraging consumers to shop online. According to local brands such as Heyboy Kidswear (heyboykidswear.com) and Hooligans (hooligans.co.id), common reasons for hesitation included uncertainty around product sizing, materials, and colours. Beyond these concerns, consumers also valued a more personal shopping experience and the opportunity to interact directly with sellers.

In response to these challenges, SIRCLO initiated Oh My Daring! to promote and showcase local brands while giving consumers a more tangible online shopping experience. The event featured 22 local brands, including Aleza Label and Buttonscarves, which have collaborated with well-known figures in modest fashion; Everlasting Batik and Warangka Batik, known for their contemporary batik collections; Goodvibes Organic, which specialises in homemade organic personal care products; and Wearing Klamby, whose website launches regularly sell out within 30 minutes.

At Oh My Daring!, visitors could explore a wide range of products, from children’s clothing and women’s footwear to apparel and skincare. Participating local brands also prepared exclusive online shopping offers, which visitors could redeem using the promotional codes printed on their wristbands. Visitors who ran online businesses could also join workshops covering a range of topics, including creative design for social media, planning and building a local brand, creating a professional website for online sales, and payment gateway systems.

The first Oh My Daring! was held at the historic Gedung Olveh in Jakarta’s Old Town, designed by architects Richard Leonard Arnold Schoemaker and Charles Prosper Wolff Schoemaker and completed in 1921. The building underwent conservation by the Jakarta Old Town Revitalization Corporation (JOTRC) and the Jakarta Endowment for Arts and Heritage (JEFORAH) from late 2014, before being officially reopened by then Minister of Maritime Affairs and Fisheries Susi Pudjiastuti in March 2016. Gedung Olveh was chosen not only for its photogenic setting, but also for its significance as a symbol of changing times, reflected in part by the growing shift towards online shopping.

“We are optimistic that Oh My Daring! will enable SIRCLO to further support local business owners by promoting their products and giving consumers the opportunity to shop online while still enjoying an experience similar to visiting a physical store,” said Brian Marshal, Founder and CEO of SIRCLO.

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About SIRCLO

Founded in 2013, SIRCLO is a leading e-commerce solutions company in Indonesia, helping brands grow their online presence. SIRCLO offers four business solutions: SIRCLO Store, SIRCLO Connexi, SIRCLO Chat, and SIRCLO Commerce. SIRCLO Store is a Software-as-a-Service (SaaS) platform that enables small and medium-sized local businesses to build template-based online stores. SIRCLO Connexi provides an interactive dashboard for managing sales across multiple e-commerce platforms in Indonesia. SIRCLO Chat offers a conversational commerce platform through an interactive dashboard integrated with the WhatsApp Business API. Meanwhile, SIRCLO Commerce provides end-to-end channel management solutions to support enterprise brands in expanding into online distribution channels.

In May 2020, SIRCLO officially merged with ICUBE, a Magento Premier Solutions Partner in Indonesia, strengthening its e-commerce technology development capabilities and expanding its offering with Swift, an omnichannel e-commerce builder. SIRCLO Store has powered the creation of more than 100,000 websites and supported 3,000 brands in growing their businesses online, including ATS The Label, Benscrub, Evete Naturals, Namaste Organic, This Is April, and Heytimmy Kidswear. SIRCLO is also trusted by dozens of clients representing more than 200 leading brands, including Unilever, Reckitt Benckiser, KAO, L’Oréal, Eiger, and Levi’s. Headquartered at Green Office Park 1, The Breeze in BSD, Tangerang, SIRCLO currently employs 500 people, with representatives based in Bandung, Yogyakarta, and Surabaya.

For more information about SIRCLO, visit www.sirclo.com.