Tangerang, 7 June 2017 – SIRCLO has helped more than 10,000 local businesses establish an online presence by building e-commerce websites that enable them to connect more effectively with consumers.commerce websites that enable them to connect more effectively with consumers.

According to research by the Indonesian Internet Service Providers Association (APJII) at the end of 2016, 132.7 million Indonesians were using the internet in their daily lives. This further highlighted the growing importance of digital connectivity across nearly every sector, including SMEs. Despite this, many SMEs were still working to fully capture the benefits of going digital, from reaching new customers across Indonesia and increasing sales and revenue to improving marketing efficiency, accessing overseas markets, and delivering a better shopping experience.

Launched in 2013, the SIRCLO platform has supported more than US$6 million (Rp79 billion) in transactions across its clients’ online stores over the past year. Among its more than 600 paying users, around 150 local businesses have successfully increased their online sales.

“We are deeply grateful for the trust our clients have placed in SIRCLO. It is also difficult not to admire the persistence and resilience of local business owners, whose determination has enabled their businesses to grow in truly inspiring ways,” said Brian Marshal, Founder and CEO of SIRCLO.

“Our greatest satisfaction at SIRCLO comes from seeing our clients succeed. Their achievements are also a reflection of our own success as a platform provider, and we are proud to support Indonesia’s local businesses,” Brian added.

SIRCLO Client Testimonials

HEYBOY Kidswear: Specialising in Boys’ Clothing(www.heyboykidswear.com)

65% penjualan merk lokal HEYBOY Kidswear dihasilkan secara online. Bisnis yang ini mengawali produksinya berupa pakaian anak-anak untuk perempuan serta laki-laki secara custom di tahun 2011. Melihat tren tingginya permintaan atas pakaian anak laki-laki, Silvie Hendrawaty sang Creative Director memutuskan untuk fokus memenuhi permintaan tersebut pada 2014. Selain online, HEYBOY Kidswear juga memiliki toko di beberapa department store di kota-kota besar di Indonesia dan flagship store di Jakarta.

Managing Director HEYBOY Kidwear Fardy Elvianto berkata, “SIRCLO itu mudah dan nyaman digunakan. Semua fitur teknis yang dibutuhkan oleh bisnis eCommerce sudah tersedia dan dapat langsung digunakan. Ibarat kita sudah mempunyai tim sales yang siap closing penjualan sehingga kita hanya perlu fokus pada cara memasarkan produk dan membawa pengunjung ke website kita.”

(Cerita selengkapnya mengenai HEYBOY Kidswear: tinyurl.com/ceritaSIRCLOheyboy)

Around 65% of HEYBOY Kidswear’s sales are generated online. The local brand began in 2011 by producing custom-made clothing for both boys and girls. After seeing strong demand for boys’ apparel, Creative Director Silvie Hendrawaty decided to focus the business on this segment in 2014. In addition to its online presence, HEYBOY Kidswear is available in several department stores across major Indonesian cities and operates a flagship store in Jakarta.

Fardy Elvianto, Managing Director of HEYBOY Kidswear, said, “SIRCLO is easy and convenient to use. All the technical features an e-commerce business needs are readily available, allowing us to focus on marketing our products and driving traffic to the website. It is almost like having a sales team in place that is ready to convert visitors into customers.”

(Read the full HEYBOY Kidswear story: tinyurl.com/ceritaSIRCLOheyboy)

Ittaherl: The Woman Balancing Multiple Roles Behind the Footwear Business (www.ittaherl.com)

Ittaherl founder, Anita Lundy, has shown that with creativity and effective time management, a woman can successfully balance multiple roles as a wife, a mother of two, and an entrepreneur. Since starting the business in 2012, Ittaherl’s sales approach has continued to evolve, from word of mouth and bazaars to online selling through its ‘webhunt’ model, where each new collection would sell out soon after launch.

(Cerita selengkapnya mengenai Ittaherl: tinyurl.com/ceritaSIRCLOittaherl)

SIRCLO became Ittaherl’s second website development partner. “Given Ittaherl’s unique sales model, we are constantly identifying new areas that can be improved to provide customers with a better shopping experience. What has impressed me most is that the SIRCLO team never stops enhancing its website system. To this day, I remain very satisfied with our collaboration,” said Anita Lundy.

(Read the full Ittaherl story: tinyurl.com/ceritaSIRCLOittaherl) 

Benscrub: The Meaning of Beauty Behind Healthy Skin (www.benscrub.com)

Amid the growing popularity of make-up, one local business has successfully made imported skincare products more accessible to Indonesian consumers, particularly women. Beyond offering skincare products, Benscrub also aims to educate customers on the importance of proper skincare, helping them feel more confident even without make-up.

“Benscrub relies entirely on its website as a sales channel. Since starting out in 2014 with just one brand, we have grown significantly and now offer 40 brands with a total of 800 products. SIRCLO’s website has played an important role in supporting that growth, particularly when it comes to product inventory. Without the product management feature, keeping track of stock manually would be extremely challenging,” said Riska, Managing Director of Benscrub.

“SIRCLO also provides comprehensive sales reports, including performance data for each product. This gives us the information we need to plan future campaigns and determine which products to restock. The reporting feature has therefore been very valuable in helping us manage Benscrub’s business,” she added.

(Read the full Benscrub story: tinyurl.com/ceritaSIRCLObenscrub)

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About SIRCLO

Founded in 2013, SIRCLO is a leading e-commerce solutions company in Indonesia, helping brands grow their online presence. SIRCLO offers four business solutions: SIRCLO Store, SIRCLO Connexi, SIRCLO Chat, and SIRCLO Commerce. SIRCLO Store is a Software-as-a-Service (SaaS) platform that enables small and medium-sized local businesses to build template-based online stores. SIRCLO Connexi provides an interactive dashboard for managing sales across multiple e-commerce platforms in Indonesia. SIRCLO Chat offers a conversational commerce platform through an interactive dashboard integrated with the WhatsApp Business API. Meanwhile, SIRCLO Commerce provides end-to-end channel management solutions to support enterprise brands in expanding into online distribution channels.

In May 2020, SIRCLO officially merged with ICUBE, a Magento Premier Solutions Partner in Indonesia, strengthening its e-commerce technology development capabilities and expanding its offering with Swift, an omnichannel e-commerce builder. SIRCLO Store has powered the creation of more than 100,000 websites and supported 3,000 brands in growing their businesses online, including ATS The Label, Benscrub, Evete Naturals, Namaste Organic, This Is April, and Heytimmy Kidswear. SIRCLO is also trusted by dozens of clients representing more than 200 leading brands, including Unilever, Reckitt Benckiser, KAO, L’Oréal, Eiger, and Levi’s. Headquartered at Green Office Park 1, The Breeze in BSD, Tangerang, SIRCLO currently employs 500 people, with representatives based in Bandung, Yogyakarta, and Surabaya.

For more information about SIRCLO, visit www.sirclo.com.