JAKARTA, 10 November 2021 – Ahead of Heroes’ Day, e-commerce enabler SIRCLO distributed 700 appreciation hampers to the “heroes” of the digital era: frontline e-commerce workers ranging from warehouse and logistics staff to packing teams and delivery couriers. To carry out this corporate social initiative, SIRCLO collaborated with 10 SIRCLO Commerce client brands as partners: Ajinomoto, AsaHi, Danone Indonesia, Frisian Flag Indonesia, Indofood Snack Time, Kopi Luwak, Kratingdaeng Indonesia, Mamee, Ultrajaya, and Sukanda Djaya.

Since the onset of the pandemic, e-commerce penetration in Indonesia had increased significantly. According to a report by Katadata Insight Center and SIRCLO, the proportion of consumers who shopped exclusively online rose from 11% before the pandemic to 25.5% in early 2021. Indonesia was also ranked among the top five countries globally for online shopping frequency, with 40% of consumers shopping online every week, according to a Knight Frank Australia publication released in July 2021.

This made the role of frontline staff increasingly important in keeping Indonesia’s e-commerce ecosystem moving. Their work ensured that millions of consumers across the country could receive their orders from the comfort of their homes. The distribution of these appreciation hampers also served as recognition of the hard work and consistency of SIRCLO’s frontline e-commerce teams, particularly those working across fulfilment centres in Greater Jakarta, Yogyakarta, and Surabaya.

“Frontline workers in the e-commerce sector are among the ‘digital heroes’ who work around the clock to meet consumers’ needs across online channels. Since the beginning of the pandemic, they have continued working from fulfilment centres every day, even as COVID-19 cases surged, to ensure customers received their orders on time. We hope more people will recognise and appreciate these frontline workers, because we believe it is their dedication that enables all of us to access everyday essentials easily and conveniently through e-commerce,” said Rinaldi Tjhin, Chief Services Officer of SIRCLO.

Meanwhile, Adiyanto Didiet, representing SIRCLO’s frontline staff, said, “Although we work behind the scenes, we believe our performance and contributions are part of a much larger purpose. During the pandemic, our role expanded from simply fulfilling consumers’ needs to also helping protect their safety and reduce the spread of COVID-19. We hope to continue serving consumers well and create an even greater positive impact for communities across Indonesia.”

Dewi Larasati, E-Business Director of Danone-AQUA, said, “Danone Indonesia’s participation in this programme is one way for us to show our appreciation for the partners who have worked with us to bring the benefits of AQUA to consumers through online channels. Danone Indonesia remains committed to being present and creating a positive impact for communities across Indonesia in different circumstances and opportunities. We also hope this support can help safeguard the health of our partners and ease some of the challenges they are facing during the pandemic.”

Over the previous weekend, SIRCLO invited employees based at its head office to voluntarily help assemble, pack, and distribute appreciation packages for e-commerce frontliners. The initiative was also a gesture of solidarity, giving employees who were able to work from home an opportunity to better understand the challenges faced by colleagues at fulfilment centres who process hundreds, and even thousands, of orders each day. The packages contained health and hygiene products, as well as ready-to-eat food and beverages, and were distributed from 8–10 November 2021.

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About SIRCLO

Founded in 2013, SIRCLO is a leading e-commerce solutions company in Indonesia that helps brands sell online. SIRCLO’s solutions are divided into two main categories: Entrepreneur and Enterprise. Under the Entrepreneur category, SIRCLO offers SIRCLO Store, an online store management dashboard that enables SMEs to sell across multiple platforms, including websites, marketplaces, and chat commerce; as well as IbuSibuk, a community empowerment solution that enables mothers to become Key Opinion Leaders (KOLs), micro-influencers, and resellers. For enterprise businesses, SIRCLO provides e-commerce enablement services through SIRCLO Commerce; omnichannel technology development solutions through ICUBE by SIRCLO; Sooplai, a B2B2C platform that supplies mother and baby products to retail stores; and Orami, a parenting platform that combines Commerce, Content, and Community within a single ecosystem.

SIRCLO had supported more than 100,000 brands in growing their businesses online. Its solutions were trusted by local brands including ATS The Label, Evete Naturals, Namaste Organic, This Is April, and Heytimmy Kidswear, as well as multinational brands such as Unilever, Reckitt, KAO, L’Oréal, and Levi’s. At the time, SIRCLO was headquartered at Green Office Park 1, The Breeze, BSD, Serpong, and had 1,000 employees, with representatives based in Jakarta, Bekasi, Bandung, Yogyakarta, and Surabaya.

For more information about SIRCLO, visit www.sirclo.com.