Tangerang, 11 October 2017 – SIRCLO today launched its integration with Facebook Ads Extension at the Facebook Indonesia office.

Facebook was already the world’s most widely used social media platform, with Indonesia among its largest markets at the time, reaching 115 million users. Instagram was also highly popular in the country, with 45 million users. Business owners had increasingly recognised the significant potential of these platforms to support their growth. This was reflected in Indonesia’s advertising landscape, where spending was beginning to shift towards digital channels and was projected to account for one-fifth of total advertising expenditure by 2019.

Since 2013, SIRCLO has helped local brands grow their businesses online by providing a professional and easy-to-manage e-commerce website platform. Over the years, SIRCLO has supported the creation of more than 20,000 online stores, with nearly 700 businesses using its paid plans. SIRCLO’s user base spans 23 provinces across Indonesia, with more than half located in Jakarta and the surrounding areas. These include Luna Habit by Luna Maya and RA Jeans by Raffi Ahmad, as well as popular local brands such as HEYBOY Kidswear, Ittaherl, and Benscrub. With a comprehensive suite of e-commerce features, from product management and shipping cost calculation to payment system integration and order processing, the Gross Merchandise Value (GMV) generated by local brands on the SIRCLO platform has grown by an average of 24.5% each year.

Driven by its commitment to support the continued growth of local brands, SIRCLO integrated its platform with Facebook Ads Extension, making it the first e-commerce website builder in Indonesia to offer this capability. The integration serves two main functions. First, products listed on an online store can be automatically synchronised with the Shop section of its Facebook Page, eliminating the need for businesses to update product information separately on each platform. Second, Facebook Pixel is automatically installed on the online store without requiring any additional coding.

Pixel is a Facebook plugin that captures detailed and accurate data from a website. Once properly installed, it enables business owners to gain insights into customer profiles and their behaviour on the site. Local businesses using SIRCLO’s e-commerce websites can leverage this data to run advertising more effectively and efficiently, measure return on investment (ROI), optimise ongoing campaigns, and target audiences based on specific criteria.

HEYBOY Kidswear (heyboykidswear.com) was one of the first local brands to use SIRCLO’s Facebook Ads Extension integration. Its Managing Director, Fardy Elvianto, explained that he had limited technical knowledge of how to install Pixel on the HEYBOY Kidswear website. Before the feature was introduced, this made it more difficult for the team to measure the effectiveness of its advertising campaigns on Facebook. According to Fardy, one of the key benefits of SIRCLO’s Facebook Ads Extension integration is the accuracy of the data captured by Facebook Pixel. He therefore encouraged other business owners to make full use of the new feature.

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About SIRCLO

Founded in 2013, SIRCLO is a leading e-commerce solutions company in Indonesia, helping brands grow their online presence. SIRCLO offers four business solutions: SIRCLO Store, SIRCLO Connexi, SIRCLO Chat, and SIRCLO Commerce. SIRCLO Store is a Software-as-a-Service (SaaS) platform that enables small and medium-sized local businesses to build template-based online stores. SIRCLO Connexi provides an interactive dashboard for managing sales across multiple e-commerce platforms in Indonesia. SIRCLO Chat offers a conversational commerce platform through an interactive dashboard integrated with the WhatsApp Business API. Meanwhile, SIRCLO Commerce provides end-to-end channel management solutions to support enterprise brands in expanding into online distribution channels.

In May 2020, SIRCLO officially merged with ICUBE, a Magento Premier Solutions Partner in Indonesia, strengthening its e-commerce technology development capabilities and expanding its offering with Swift, an omnichannel e-commerce builder. SIRCLO Store has powered the creation of more than 100,000 websites and supported 3,000 brands in growing their businesses online, including ATS The Label, Benscrub, Evete Naturals, Namaste Organic, This Is April, and Heytimmy Kidswear. SIRCLO is also trusted by dozens of clients representing more than 200 leading brands, including Unilever, Reckitt Benckiser, KAO, L’Oréal, Eiger, and Levi’s. Headquartered at Green Office Park 1, The Breeze in BSD, Tangerang, SIRCLO currently employs 500 people, with representatives based in Bandung, Yogyakarta, and Surabaya.

For more information about SIRCLO, visit www.sirclo.com.