JAKARTA, 5 October 2021 – To mark National Batik Day, Batik Keris partnered with e-commerce solutions company SIRCLO to launch a dedicated website featuring batik products and works by artisans from across Indonesia, accessible at www.haribatiknasional.com.

Throughout October 2021, the National Batik Day campaign website served as a platform for Batik Keris to bring together products from Batik Keris Online and Keris Gallery Online, including handcrafted products created by SME communities supported by Batik Keris. The website was designed as a comprehensive destination for Indonesians looking to celebrate their pride in and appreciation for batik as part of the country’s cultural heritage.

Danang Cahyono, Chief Operating Officer of SIRCLO, said, “SIRCLO is proud to support Batik Keris, one of Indonesia’s traditional batik producers with a globally recognised name. Supporting the growth of locally made products has long been one of our key commitments. We also want to support the local artisans involved throughout Batik Keris’ production process.”

Originally established as a home-based business, Batik Keris had grown into one of Indonesia’s batik companies with a strong connection to the country’s cultural heritage. In promoting the evolution of batik designs across wider segments of society, Batik Keris worked with and supported batik artisans in various regions across Indonesia.

Batik Keris stores had long served as a platform for showcasing and marketing the work of batik artisans supported by the company. During the PPKM period, which limited offline retail activity, Batik Keris worked with SIRCLO to capture the growing opportunities in e-commerce, coinciding with the celebration of National Batik Day.

“This marks an important step for Batik Keris in adapting to the digital era,” said Lina Handianto, President Commissioner of Batik Keris. “With its technology systems, extensive network, and innovative capabilities, SIRCLO has delivered the support we expected for this National Batik Day initiative. We hope to reach a broader online market with SIRCLO’s support.”

SIRCLO continued its efforts to strengthen the digital capabilities of local brands, from enterprise businesses to SMEs, and support their expansion online. Previously, SIRCLO had also supported local SMEs in going digital through the #MerdekaJualanOnline programme, which provided an integrated online store management solution, including webstores connected to marketplaces, as well as training modules on how to use the management dashboard.

Indonesian batik had evolved beyond its role as a national cultural heritage to become an important contributor to the country’s economy. With batik exports reaching US$21.54 million between January and July 2020, during the early months of the pandemic, the handicraft and batik industry was recognised as one of the sectors with the potential to support Indonesia’s National Economic Recovery programme.

“Establishing Batik Keris’ presence online not only helps keep the heritage of batik relevant to today’s consumers, but also makes authentic and exclusive batik products more accessible to customers across Indonesia and international markets,” Danang concluded.

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About SIRCLO

Founded in 2013, SIRCLO is a leading e-commerce solutions company in Indonesia that helps brands sell online. SIRCLO’s solutions are divided into two main categories: Entrepreneur and Enterprise. Under the Entrepreneur category, SIRCLO offers SIRCLO Store, an online store management dashboard that enables SMEs to sell across multiple platforms, including websites, marketplaces, and chat commerce; as well as IbuSibuk, a community empowerment solution that enables mothers to become Key Opinion Leaders (KOLs), micro-influencers, and resellers. For enterprise businesses, SIRCLO provides e-commerce enablement services through SIRCLO Commerce; omnichannel technology development solutions through ICUBE by SIRCLO; Sooplai, a B2B2C platform that supplies mother and baby products to retail stores; and Orami, a parenting platform that combines Commerce, Content, and Community within a single ecosystem.

SIRCLO had supported more than 100,000 brands in growing their businesses online. Its solutions were trusted by local brands including ATS The Label, Evete Naturals, Namaste Organic, This Is April, and Heytimmy Kidswear, as well as multinational brands such as Unilever, Reckitt, KAO, L’Oréal, and Levi’s. At the time, SIRCLO was headquartered at Green Office Park 1, The Breeze, BSD, Serpong, and had 1,000 employees, with representatives based in Jakarta, Bekasi, Bandung, Yogyakarta, and Surabaya.

For more information about SIRCLO, visit www.sirclo.com.