TANGERANG, 12 August 2020 – Founded in 2013, e-commerce enabler SIRCLO has one core mission: to help brands in Indonesia sell online. Over time, SIRCLO has continued to diversify and expand its range of services to meet the needs of an increasingly dynamic market.

To mark its seventh anniversary, SIRCLO proudly adopted the theme #InspireTheFuture, guided by five core company values: Inspiration, Impact, Opportunity, Evolution, and Innovation. “For the past seven years, we have helped 10,000 Indonesian brands build closer connections with consumers. Our greatest measure of success is seeing the progress our clients have achieved. Now, amid the pandemic, we feel an even greater responsibility to help brands strengthen their presence and sell through online platforms,” said Brian Marshal, Founder and CEO of SIRCLO.

Due to the pandemic, both sellers and consumers increasingly turned to online platforms to reduce the risk of direct physical contact. According to data from ADA Indonesia, the use of online shopping applications increased by as much as 300% following the implementation of PSBB. Brands that had previously relied on physical-store sales therefore needed to move quickly into online channels to maintain business performance and continue engaging with their customers.

Against this backdrop, in June 2020 SIRCLO  merged with ICUBE, an e-commerce technology solutions agency that had been operating for two decades. The merger was intended to combine the strengths of both companies and support more SMEs and brands seeking effective digital transformation through omnichannel solutions. ICUBE was also a Magento Premier Solutions Partner, providing access to an open-source e-commerce platform that helps online businesses manage their sales operations more effectively and efficiently.

In response to growing market demand for more advanced online sales channels, SIRCLO, through ICUBE, introduced SWIFT, a technology solution designed to support omnichannel e-commerce needs. SWIFT by SIRCLO is a Platform-as-a-Service (PaaS) that covers three essential components for users: software, technology infrastructure, and website personalisation. Designed specifically for medium-sized businesses, SWIFT by SIRCLO serves as an all-in-one platform that enables brands to manage their online commerce operations, provide a better shopping experience for consumers, and access comprehensive sales features integrated with third-party services.

“As its name suggests, SWIFT is designed to accelerate the development of each brand’s digital omnichannel business. In just four weeks, brands can launch their own e-commerce platform with support for more than 20 payment methods and 30 logistics partners ready for integration,” said Muliadi Jeo, Founder of ICUBE and now Chief Technology Officer (CTO) of SIRCLO. “SWIFT is one of the ways we are turning the challenges of the pandemic into new opportunities for SIRCLO’s clients.”

SWIFT by SIRCLO integrates various elements across the retail business ecosystem. For example, through its customer loyalty feature, brands can provide rewards consistently regardless of where customers make their purchases. With SWIFT Omnichannel, clients’ online and offline sales systems can be connected seamlessly through features such as integrated Point of Sale (POS) and membership systems, helping create a more consistent and satisfying shopping experience for customers. SWIFT further expands SIRCLO’s portfolio of e-commerce solutions, complementing SIRCLO Store, its template-based online store solution launched in 2013.

SIRCLO also observed a shift in online shopping behaviour, with consumers increasingly turning to smartphones to make purchases. This form of purchasing directly through mobile devices or applications is known as m-commerce (mobile commerce). According to projections from Statista, m-commerce was expected to account for 73% of total online sales by 2021. Brands in Indonesia therefore needed to ensure that their websites and sales applications were easy to access and navigate on mobile devices. To meet growing demand for mobile-friendly digital experiences, SWIFT by SIRCLO incorporates technologies such as Progressive Web Apps (PWA) and Native Mobile Apps.

At the time, more than 30 leading brands in Indonesia had benefited from the advanced omnichannel capabilities of SWIFT. For Mitra 10, an online supermarket specialising in building materials, ICUBE by SIRCLO used SWIFT technology to develop a comprehensive website featuring product stock information for each store, allowing customers to identify which location they could visit. Meanwhile, Hush Puppies needed to launch an e-commerce website within a short timeframe. Supported by Magento and SWIFT technology, ICUBE by SIRCLO successfully launched Hush Puppies websites in Indonesia and Singapore in less than eight weeks.

“In line with our company’s vision and values, SIRCLO is committed to continuing to develop new innovations by harnessing the latest technological advancements. We believe that the e-commerce and online sales landscape will continue to evolve. That is why SIRCLO continues to expand its services to help more brands and SMEs in Indonesia succeed online and contribute to the advancement of the country’s digital economy,” Brian said.

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About SIRCLO

Founded in 2013, SIRCLO is a leading e-commerce solutions company in Indonesia that helps brands sell online. SIRCLO offers four business solutions: SIRCLO Store, SIRCLO Connexi, SIRCLO Chat, and SIRCLO Commerce. SIRCLO Store is a Software-as-a-Service (SaaS) platform that enables small and medium-sized local businesses to build template-based online stores. SIRCLO Connexi provides an interactive dashboard for managing sales across multiple e-commerce platforms in Indonesia. Meanwhile, SIRCLO Chat offers a conversational commerce platform through an interactive dashboard integrated with the WhatsApp Business API. Through its end-to-end channel management solution, SIRCLO Commerce supports enterprise brands in expanding into online distribution channels.

In May 2020, SIRCLO officially merged with ICUBE, a Magento Premier Solutions Partner in Indonesia, bringing together e-commerce technology development capabilities and SWIFT, an omnichannel e-commerce builder. SIRCLO Store had powered more than 100,000 websites and supported 3,000 brands in growing their businesses online, including ATS The Label, Benscrub, Evete Naturals, Namaste Organic, This Is April, and Heytimmy Kidswear. SIRCLO was also trusted by dozens of clients representing more than 200 leading brands, including Unilever, Reckitt Benckiser, KAO, L’Oréal, Eiger, and Levi’s. Headquartered at Green Office Park 1, The Breeze, BSD, Tangerang, SIRCLO had 500 employees, with representatives based in Bandung, Yogyakarta, and Surabaya. For more information about SIRCLO, visit www.sirclo.com.