BSD, Serpong, 4 October 2019 – Indonesia’s e-commerce industry was gaining strong momentum. Growing consumer interest in online shopping was driving a rapid increase in the number of online businesses across the country. Data from McKinsey projected that Indonesia’s overall e-commerce market would exceed US$65 billion (Rp922 trillion) within the next three years. Meanwhile, Statistics Indonesia reported that the number of e-commerce businesses in Indonesia had reached 26.2 million in 2019.

Online store websites and marketplaces played an important role in driving this growth. SIRCLO, an e-commerce solutions provider that helps brands sell online, was facilitating more than US$4 million (Rp56.7 billion) in digital transactions each month. Driven by optimism and a commitment to accelerating the growth of Indonesia’s e-commerce industry, SIRCLO launched its latest product, Connexi, to help brands manage their online business operations more effectively.

Connexi is a multichannel e-commerce management platform delivered as Software-as-a-Service (SaaS), designed to help brands manage their online business more easily through a single integrated platform. “Connexi enables business owners to manage sales across multiple e-commerce channels from one dashboard. The platform is connected and integrated with several marketplaces in Indonesia, including Tokopedia, Bukalapak, Shopee, Lazada, Blibli.com, Elevenia, Zalora, and Zilingo. Connexi also enables synchronised sales management across these marketplaces and online store websites built through SIRCLO Store,” said Brian Marshal, CEO of SIRCLO.

Connexi’s technology had already been used by SIRCLO to manage online sales through SIRCLO Commerce. Brands using the solution included Arnott’s, Quaker, KAO, Reckitt Benckiser, L’Oréal Paris, Beiersdorf, and Levi’s. Internally, Connexi had helped improve the e-commerce sales performance of these brands. “Seeing Connexi’s potential to support a wider range of brands and business owners, we decided to make the platform publicly available. Now, anyone can use Connexi to manage their online sales more efficiently,” Brian said.

Connexi offers features designed to support online sales and simplify business management, from order processing and integration across multiple sales channels to shipping administration, all within a single platform. Through Connexi, brands can upload products in bulk across multiple marketplaces, with inventory information updated automatically. These capabilities help brands save time and resources when managing thousands of orders at once. “Brands no longer need to limit themselves to certain marketplaces because of resource or time constraints. Everything can now be managed through a single platform,” Brian explained.

Brands can also receive and manage orders from multiple marketplaces in detail through Connexi’s order management feature, reducing the risk of orders being mixed up or overlooked. Managing sales from each marketplace manually can otherwise require considerable time and resources. Shipping can also be handled more efficiently through an integrated automatic air waybill system. Brands can monitor their latest sales performance through consolidated reports without having to access each online sales channel individually. This helps ensure orders are processed and delivered on time, supporting a more reliable customer experience.

According to research by Google, Indonesia’s e-commerce sector recorded the strongest growth in digital economy transactions across Southeast Asia. E-commerce transactions in the country grew by 49% over the previous three years, rising from US$8 billion (Rp113.5 trillion) in 2015 to US$27 billion (Rp383.5 trillion) in 2018. This figure was projected to reach US$100 billion (Rp1,418 trillion) by 2025. “SIRCLO sees marketplace sales as one of the key pillars driving the growth of the digital economy. This continues to motivate us to innovate. SIRCLO’s technology is designed to enable more business owners and brands to sell online easily and efficiently,” Brian explained. At the time, SIRCLO was offering a free demo to brands that registered through the Connexi website, with the offer available until January 2020.

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About SIRCLO

Founded in 2013, SIRCLO is a technology company that provides solutions to help brands and business owners sell online. SIRCLO offers two products: SIRCLO Store and SIRCLO Commerce. SIRCLO Store is a Software-as-a-Service (SaaS) platform that enables small and medium-sized local businesses to build their own online stores. To date, it has supported nearly 1,000 active paying users in building their brands and expanding their businesses online, including ATS The Label, Benscrub, Namaste Organic, and This Is April.

SIRCLO Commerce is a channel management solution designed to help enterprise brands expand into online distribution channels. Powered by technology that synchronises sales across multiple marketplaces, SIRCLO Commerce is trusted by leading brands including Reckitt Benckiser, KAO, Arnott’s, Kellogg’s, L'Oréal, PepsiCo, and Minimal. For more information about SIRCLO, visit www.sirclo.com.