JAKARTA, 28 December 2019 – The growth of Indonesia’s digital economy has been strongly supported by the rise of e-commerce platforms over the past decade. According to SIRCLO’s report, “Navigating Market Opportunities in Indonesia’s E-Commerce”, Indonesia’s e-commerce retail sales were estimated at US$15 billion (approximately Rp210 trillion) in 2018 and projected to increase more than fourfold to US$65 billion (approximately Rp910 trillion) by 2022. Based on these projections, online retail, which accounted for only 8% of total retail sales in 2018, was expected to represent 24% by 2022.

In Indonesia, five e-commerce enablers had become relatively well known, each with a diverse portfolio of clients:

1. SIRCLO

   As one of Indonesia’s leading e-commerce enablers, SIRCLO supports hundreds of business owners in growing their sales across marketplaces such as Tokopedia, Shopee, Lazada, Bukalapak, and Blibli.com. Through SIRCLO Commerce, the company manages end-to-end marketplace operations, from inventory management to product marketing.

   SIRCLO is a homegrown company operating exclusively in the Indonesian market, giving it an advantage through its deep understanding of the country’s e-commerce ecosystem. Founded in 2013 and led by Brian Marshal, the technology company was experiencing strong growth at the time. SIRCLO continued to expand its capabilities by actively recruiting new talent and strengthening its infrastructure, including the expansion of fulfillment centres across several cities in Indonesia.

   
   

2. aCommerce

   aCommerce is an e-commerce enabler headquartered in Bangkok, Thailand. Founded in 2013, the company operates across several Southeast Asian markets, including Indonesia, Thailand, Malaysia, Singapore, and the Philippines. Its client portfolio has included brands such as Adidas, Abbott, Samsung, and Nescafé.

   
   

3. Jet Commerce

   Jet Commerce was first established in 2017 as an official distribution partner of Alibaba.com. Over time, the company expanded into the e-commerce industry by offering integrated services for brands looking to sell online. Jet Commerce currently operates across several markets, including Indonesia, Thailand, Vietnam, the Philippines, and China. According to its official website, its client portfolio has included brands such as Pedigree, Oppo, Sariayu, and Shiseido.
   
   

4. LincGroup (8Commerce)
   LincGroup specialises in supply chain management. After establishing its supply chain network across central and western Indonesia, the company launched a dedicated e-commerce enabler business unit called 8Commerce. Its services include digital marketing strategy, store operations, digital channel management, warehousing, and product delivery. Similar to SIRCLO, 8Commerce operates exclusively in Indonesia.
   
   

5. SCI E-Commerce

   SCI E-Commerce is a Singapore-based e-commerce enabler serving brands across Southeast Asia and China. The company began operating in Indonesia in 2017 and partners with marketplaces such as Tokopedia, Bukalapak, JD.id, and Tmall Global. Its client portfolio has included brands such as Vivo, Mondelez, International, and Eversoft.

   
   

6. Intrepid Group

   Intrepid Group was founded in Vietnam in 2017 and secured US$2 million in seed funding before expanding into the Philippines and Singapore. The company began offering its professional services in Indonesia in January 2019. Intrepid helps brands reach a wider consumer market through appropriate e-commerce channels and strategies. Its services include marketing and consultancy support to help business owners develop digital strategies and policies.

E-commerce enablers play an important role in supporting the needs of both brands and marketplaces, providing integrated solutions that help businesses reach a wider market. As the e-commerce industry continues to grow, Indonesia will be better positioned to maximize the potential of its digital economy.

According to data compiled in SIRCLO’s report, Indonesia’s e-commerce industry accounted for more than half of the country’s digital economy value in 2019 and was projected to represent 60% of the digital sector by 2025. The e-commerce market was valued at US$21 billion (approximately Rp294 trillion) in 2019, surpassing other digital economy sectors such as online travel at US$10 billion (approximately Rp140 trillion) and ride-hailing services at US$6 billion (approximately Rp84 trillion). By 2025, Indonesia’s e-commerce market was projected to reach US$82 billion (approximately Rp1,148 trillion).