Ramadan is a time of dynamic shifts in consumer behavior, which is marked by evolving routines and a surge in spending.

• With a 76.5% increase in transactions and a 23.5% rise in the number of customers during Ramadan, the season shows strong year-on-year growth.

• An almost fourfold year-on-year surge in live commerce transactions.

• Ramadan’s evolving daily habits have driven a 41.7% surge in midday shopping year-on-year, as more people utilise breaks to browse and buy.

In a season where consumer habits shift rapidly, those that strategically align with these seasonal shifts don’t just stay relevant; they position themselves to capture peak demand and drive long-term growth.