Promotions remain a key lever for brands on marketplaces, helping shape buying behaviour and create additional value for shoppers. As brands pursue different commercial objectives, each promotion strategy can be used to influence specific points in the purchase journey, from creating urgency to encouraging conversion or increasing basket size. 

For example, flash sales are typically used to create a sense of urgency, while vouchers can help strengthen purchase intent. On the other hand, Buy More Save More is designed to encourage larger baskets by increasing the value of multi-item purchases.

Buy More Save More becomes especially relevant in categories with high potential for bundled item combinations. Travel is one example, as shoppers may require different luggage sizes, products for multiple travellers, or complementary accessories.

SIRCLO’s internal data reveals a clear indication of this behaviour within the travel category, with the total orders increasing nearly double within a year from H1 2025 to H1 2026. Among purchases made through this promotion, three product bundles emerged as the strongest-selling pairings:

• Cabin and Check-in Baggage for different travel requirements

• 3-in-1 Luggage Sets for multiple sizes within one purchase

• Luggage and Protection Cover combining a core product with a complementary accessory for luggage protection

Together, these combinations reflect the multi-item nature of travel shopping and demonstrate how Buy More Save More strategy can support broader basket-building behaviour. 

Why Buy More Save More  Strategy Fits Travel?

For shoppers, the promotion creates value by helping them address several relevant needs within one transaction:

1. Better Deal
   Shoppers can gain greater value of money when purchasing several products together, particularly when those items are already part of their planned purchase.

2. Convenient Bundled Purchase
   Different luggage sizes, travel essentials, and related products can be purchased within the same transaction, helping shoppers cover more travel needs at once.

For travel brands, this strategy is highly effective in contributing to:

1. Increase Basket Size
   Encouraging larger baskets through multi-item purchases can drive higher Average Order Value (AOV).

2. Broader Assortment Sales
   Drive sales across a wider range of product sizes and complementary SKUs.

Ultimately, an effective promotion strategy is not only about offering greater savings, but about selecting the strategy that best reflects how consumers naturally purchase within the category. Matching the right promotion mechanic with category behaviour can help brands create stronger shopper value while supporting more effective business outcomes.